Sales & Team Performance
Sales Leadership &
Revenue Engine
CNRL · Multi-year Basal Water Treatment• CLOSEDSuncor · Environmental Site Services• CLOSEDSyncrude · Haz Waste T&D · $4.2M• CLOSEDKearl · Oil Sands Site Services• CLOSEDE360 Solutions · $12M+ Site Services• 12× ROIBasal Aquifer RO Solution · $100M+• IN PROGRESSM&A Analysis — Specialized Services• ANALYSISWestern Canada CRM Activity• +150% COMPLETIONS9 Reps Led · 6 Directly Recruited• TEAM BUILT$42M Active Pipeline · E360 Solutions• 2024-PRESENTCNRL · Multi-year Basal Water Treatment• CLOSEDSuncor · Environmental Site Services• CLOSEDSyncrude · Haz Waste T&D · $4.2M• CLOSEDKearl · Oil Sands Site Services• CLOSEDE360 Solutions · $12M+ Site Services• 12× ROIBasal Aquifer RO Solution · $100M+• IN PROGRESSM&A Analysis — Specialized Services• ANALYSISWestern Canada CRM Activity• +150% COMPLETIONS9 Reps Led · 6 Directly Recruited• TEAM BUILT$42M Active Pipeline · E360 Solutions• 2024-PRESENT
Sales Operation — Western Canada Performance DashboardTerritory · Revenue · CRM · Team
CRM Dashboard — Pipeline · Activity · Revenue Performance
MS Dynamics · Pipeline CRM · iValua
Career
$1.4B+
Programs Contributed To Since 2010
$280M
Newalta MFT Pilot to Full Commercialization — Oil Sands Sites
$180M
MFT Facility — Shell Albian (now CNRL) · Design & Operations
~$250M
FFT Facility — Syncrude ($1.3B project) · Newalta Design & Ops Contribution
$15–30M/yr
Slop Oil Treatment & Pond Dredging Contracts — Ongoing Annual Revenue
February 2024 — Present · Edmonton, AB
Environmental 360 Solutions Ltd.
Sales Director, Environmental Services
Leading Western Canada business development for the Environmental Services Division across petrochemical, industrial, construction, and mining sectors.
- $180M+ in strategic opportunities identified and converted to multi-year contracts through direct-sourced lead generation and technical sales.
- Sourced and won Oil Sands site services contracts valued at >$12M against a $1M budget expectation — a 12× return. Total active pipeline now at $220M, with $2.1M closed to date.
- Architected and advanced a $100M+ saline/basal aquifer water treatment solution for oil sands clients including full RO-based process design, high-TDS brine management, and team buildout; expected Q1 2026.
- Built and leads a field sales team of 9 across Western Canada; directly recruited 6 of 11 reps in the region. Team CRM activity completions increased 150% through a mentorship-focused management approach: individual account plan co-development, weekly pipeline reviews, structured deal coaching, and a culture of accountability built on transparency rather than reporting pressure.
- Identified M&A targets in specialized services, analyzing client market share, pricing, and revenue models for leadership.
January 2018 — December 2023 · Edmonton, AB
Secure Energy
Senior Executive, Business Development
Led strategic account growth across Oil Sands, expanding client acquisition to nearly every major site in Western Canada through innovative service development.
- Grew annual revenue contribution to $120M by penetrating nearly every Oil Sands site — CNRL, Suncor, Syncrude, Kearl — through innovative solutions including basal water treatment, haz/non-haz waste T&D, and sulphur blocking.
- Managed multi-year, complex project portfolios exceeding $5M per contract annually, contributing to $120M in divisional revenue.
- Developed and validated water treatment process designs for high-TDS/TSS environments; led CNRL and Suncor basal water treatment solutions from concept to implementation applying RO, UF, and antiscalant chemistry.
February 2017 — January 2018 · Edmonton, AB
Finning Canada
Manager, Strategic Pricing
Designed enterprise-wide loyalty and tiered pricing programs across Finning's $3B client portfolio.
- Generated $36M in trackable incremental revenue through predictive Excel modeling and tiered discount structures applied across all client segments.
- Set KPIs to drive 4% parts churn increase and 11.6% profitability improvement on a $750M parts sales budget, yielding $87M in improved revenue.
2010 — 2017 · Fort McMurray, AB
Newalta Inc.
Manager, Heavy Oil Sales
Built and led a heavy oil sales team from a single site operation into a dominant multi-site presence across Oil Sands.
- Grew revenue 80× — from one site at $1.5M/year to nearly all Oil Sands sites at $120M/year — securing over $250M in contracts across the period.
- Pioneered commercialization of MFT/FFT technology; launched slop oil treatment, pond dredging, lime slurry processing, and waste management service lines still operating today.
- Developed KPIs, client engagement plans, and marketing programs that established long-term oil sands agreements and positioned the division as the preferred environmental services partner.
Team Leadership & Mentorship
Building teams that outperform
because of culture, not pressure
Graham's approach to team leadership is rooted in individual development. He builds rep capability through co-created account plans, structured deal coaching, and deliberate mentorship — creating salespeople who can run complex technical sales cycles independently, not just execute a playbook.
Across Newalta, Secure Energy, and now E360 Solutions, Graham has consistently inherited fragmented or underdeveloped teams and rebuilt them into high-performing regional forces — defining Western Canada coverage, building client relationships that outlast any individual rep, and creating institutional knowledge that compounds over time.
Coaching Model
Account Plan Co-Development
Works alongside reps to build account strategies, target identification, and engagement plans — teaching the methodology, not just assigning targets.
Mentorship Approach
Technical Sales Enablement
Bridges deep technical knowledge (water treatment, waste services, environmental processes) with commercial skills — enabling reps to sell complex solutions confidently to engineering and C-suite audiences.
Culture Building
Accountability Through Transparency
Establishes clear pipeline metrics and CRM discipline not as surveillance tools, but as shared performance frameworks — creating a culture where reps want to update their pipeline because they understand the benefit.
Earlier Career
2008 — 2010
Newalta Inc.
Account Manager, Calgary Transfer Station
Secured $2M in contracts for waste management in industrial and oil & gas sectors across Southern Alberta before moving to Fort McMurray to lead the Heavy Oil sales division.
2003 — 2008
Clean Harbors
Regional Account Manager, Alberta
Drove sales targeting industrial and petrochemical industries throughout Alberta, securing $5M annually with 12% YOY acquisition growth over a 5-year term.
1993 — 2004
Registered Professional Forester
Environmental Science & Resource Stewardship
A foundational decade in environmental science — the perspective that continues to inform a career built on sustainable industrial solutions.